Tuesday, June 17, 2008

FCC to Impose Limits on How Long News Can Be Labeled Breaking News

From Embellished-1 News - October 2006

Washington D.C. – In response to rising viewer sentiment, the FCC has proposed a limit on the length of time a network can feature a Breaking News label onscreen, according to a report released yesterday by the Non-Associated Press.

According to the new FCC law, the limitations will require the Breaking News label to be removed once 5 hours and 15 minutes have passed since a labeled major event, such as those related to war and homeland security issues. For minor issues, such as criminal acts and non-major natural occurrences, the time limit is reduced to 3 hours, providing no major breaks in a story really do occur. Additional regulations state that a breaking news item must be displayed directly below the label, which cannot be placed solely for marketing purposes.

News sources such as CNN and FoxNews, among others, have labeled news elements constantly with the Breaking News label, according to a report from the FCC released last week. A bombing in Baghdad earlier this month had been labeled as such onscreen for up to 27 hours after it occurred. Unconfirmed reports have stated Breaking News labels have remained onscreen for as many as 3 days following an event.

A trans-exclusive clause states that “the [Breaking News] Label cannot be displayed without reason defined [in this document] by the laws set forth by this organization for longer than categorically specified, and failure of compliance will result in the highest penalty put forth by this organization.”

“We are concerned about this viewer sentiment in that the American people need to have accurate and honest reporting. The legitimacy of many major news networks is at stake here,” said FCC Commissioner Deborah Taylor Tate.

“I honestly don’t know when anything really happens, they just give me things to read and I do,” CNN’s Wolf Blitzer told Embellished-1 News in an exclusive interview.

This and other Embellished-1 News articles and editions can be seen at www.embellished-1news.com

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